NetflixDifficulty: Advanced
MAPS: Netflix’s Multimodal Asset Personalization at Scale
Netflix developed a multimodal personalization system for efficiently delivering customized content assets at massive scale across diverse user devices.
Interview angle
How would you design a system to personalize and deliver large media assets (images, videos, metadata) to millions of users with different devices and network conditions?
- Failure / topic
Delivering personalized content assets efficiently at scale across multiple device types and user preferences
- Concept tags
- Source
- netflixtechblog.com