NetflixDifficulty: Advanced
GenRec: Towards LLM-Native Recommendation at Netflix
Netflix developed a recommendation system leveraging large language models to generate personalized content suggestions natively through language modeling techniques.
Interview angle
How would you design a recommendation system at Netflix scale using modern LLM techniques?
- Failure / topic
Recommendation quality and personalization using language model approaches rather than traditional collaborative filtering methods.
- Source
- netflixtechblog.com